Archive for category internet

Social Media – Top 25

Posted by Paul Holmes in business, internet, personal, social media, society on August 30, 2010

Social Media Camp, Victoria BC, October 3rd, 2010

It’s been over 8 months since my last social media top 10 list, so I figured it was time for an update. Last time, my top 10 list was actually a top 18, so I figured I’d just bite the bullet, and make this one a top 25.

If you are using social media for business, you are probably best to stick with LinkedIn, Facebook and Twitter (perhaps with a dash of YouTube or Flickr). But if you are a geek like me, you might find a few little gems in this list.

25. Google Buzz

So much buzz, yet so little sting. It’s my new FriendFeed, although I don’t think Google intended it to be used this way. I rarely use it, despite the fact it’s in my face every time I use GMail.

24. MySpace

Oh! How far you have fallen, MySpace. For those of you who haven’t heard of MySpace, it’s a website where you can find music. Is there anything else? Not really. Don’t accuse me of dissin’ MySpace though, you’ll notice this list doesn’t include bebo, hi5, Friendster, Multiply, Plaxo, ecademy, or any of the other also-ran general interest social networks.

23. Identi.ca

It’s like a better Twitter, only it hasn’t reached critical mass. I hope they have some commercial success with status.net, because competition is good.

22. FriendFeed

As predicted, Facebook bought FriendFeed and did nothing with it. It was number 10 on my last list.

21. meme by Yahoo!

I have met some very interesting people on this. It’s another offering that blurs the line between micro-blogging and blogging (like Posterous and Tumblr tend to); it seems to be a great place to profile photography. Like VIMEO, it’s a better network not for the features or marketing potential, but for the interesting users and their content.

20. Hunch

Great idea – a taste graph for the social web. I hope it catches on; a good idea is only that unless it gains critical mass. Notably, the founder of Hunch was also a co-founder of Flickr.

19. StumbleUpon

I have nothing against StumbleUpon, and I know it can be a dream come true for people who spend all their time on SEO. It’s fun and easy to use, but I honestly don’t use it much…

18. Slideshare

Share your PDFs and PPTs easily, embed them elsewhere, and share them directly on Slideshare itself, with your friends and contacts there. Great tool!

17. Goodreads

Do you read good? This is a great social network for people who like to read. I love it, even though I don’t read so goodly.

16. Flixster

I like movies. In fact, I like movies a lot. The Flixster website itself is a bit MySpace-y, but the iPhone app rocks. You can mark movies you want to watch, and rate your movies, and add a review. It doesn’t seem this network has caught on, but I use it at least once a week.

15. Sprouter

If LinkedIn is Facebook for business, then Sprouter is Twitter for business. It seems to be catching on. Time will tell.

14. Tumblr

It’s a blog or a microblog, and a social network, all beautifully united. Simple. Fun. I use it a little.

13. Posterous

Another good and simple blogging tool. Notice Tumblr and Posterous are neck-and-neck, I only put Posterous a notch ahead because I use it to subscribe to some great blogs (and they e-mail me a daily digest). However, I don’t use it much to blog (see item 3 for my real bias).

12. Gowalla

Share your location with your friends. Creepy, but fun and interesting. There are a bunch of tools that do this: Gowalla, Foursquare, Yelp, BrightKite (not on this list), and now Facebook Places (not yet available in Canada). Admittedly I use all 4 (soon to be 5) on my iPhone, and sort of get a kick out of it. I like Yelp the best, and it has a legacy review function, which is, in my opinion, way cooler than the simpler Gowalla and Foursquare.

11. Foursquare

It seems to be the category killer, but the game is definitely not over, especially with Facebook getting in on the act, and Yelp revving up their user base. I put Foursquare ahead of Gowalla, because you can be Mayor of the places you visit! Imagine my joy in being Mayor of First Choice Haircutters!

10. YouTube

Oh, YouTube. So famous, so popular, so immature and anti-social. Your comments remind me of things I used to say when I was 12. YouTube is great because it will host your video, and because it has critical mass. But for grown-ups, VIMEO is much better.

9. VIMEO

It’s like a nice YouTube. Better content, and more mature users. I’m a bit surprised it’s done as well as it has, considering YouTube’s market dominance. There have been other contenders in the video space, too – DailyMotion, VEOH, and others.

8. Meetup

They actually had a friend feature, but they apparently phased it out. But it’s still a social network, in that you can find members of your meetup groups, and see what other groups they are in. It also allows you to indicate your interests, and suggests new groups to you based on geography and interest.

Best of all, Meetup is about meeting people in real life, not just online. And isn’t this the best sort of social networking there can be?

7. Digg

Geek alert. I still like Digg. It’s fun. Sorry.

I’m still a bit unsure about the new version (I was an Alpha user), but I think it will be better in the long run.

6. Facebook

I don’t really like Facebook. However, it must make the list because I do like that I can connect with almost all my friends there. Also, it has some great marketing tools (like Facebook Business Pages and Facebook Ads).

5. Yelp

I really like Yelp. I think it’s better than Gowalla and Foursquare. It started out as a review site, but they’ve since added the check-in functions to mirror Gowalla and Foursquare, and you can be a Duke (or Duchess) instead of a Mayor! What can be better than that!? It’s gaining critical mass, albeit not as quickly as Foursquare.

4. Flickr

Best. Photo. Sharing. Tool. Ever. Forget about TwitPic and TweetPhoto and that frog one… if you want to Tweet a photo, use Flickr! It has some incredibly powerful group and sharing functions, and is itself a social network, too. If you’re going to share photos on Twitter, it’s hands-down the most sensible tool to use.

3. Blogging using WordPress

I’m a huge fan of blogging, and a huge fan of WordPress!

I’ve organized two WordCamp events in Victoria, and cannot say enough good things about it. It’s a great product. It’s easy. It’s fun. It’s free (you have to have web hosting, but if you have a website, you can add WordPress fairly easily).

There are numerous other blogging tools (some mentioned in this list), but with the self-installed version of WordPress, you own your social media! And you build your own community. You are not reliant on a startup with an unknown revenue situation or business model to host your media.

I’m a big fan of integrating Feedburner and Disqus, too.

2. LinkedIn

Are you in business now? Will you one day be in business? Do you have business dealings? Are you a professional that might expect one or two job changes or career focus changes sometime in the next thirty years? Are you a student? Are you management? Are you between the age of 18 and 80 and expect to live and work for the next 6 months, or longer?

I’m not going to beat around the bush here. I’ve heard all the excuses for not being on LinkedIn. They are all misguided (at best), lazy or stupid (at worst), and of no validity whatsoever.

You must sign up to LinkedIn immediately, and shame on you for not doing so before now!

This is not Facebook – there are no party photos, funny status updates and kid’s stuff. This is serious business, and it will take all of 5 minutes a month out of your hectic schedule.

1. Twitter

I (heart) Twitter.

It can be whatever you want it to be. If you want to talk marketing on Twitter, there are definitely some best practices. But outside of that world, there’s no right or wrong way. Want to socialize? Want to meet people? Want to talk business? Want to talk shop with other people in your business? Want to find out the news or the weather?

Jump on in and join the conversation!

Twitter, as crazy as it may sound, in it’s 140 character glory, is really the everything network, and remains steadfast in it’s number 1 spot on my list.

Epilogue

There you have it, my exhaustive list. You may notice I removed Instant Messaging from the list. I’ve decided it doesn’t apply to this list. Like text messaging, I still use it, of course, and occasionally do business on it – but it’s not inherently social in the 1 to many sense that we’ve come to recognize social media as being.

Like my list? Hate my list? Agree with something? Disagree with something? Did I miss something real obvious?

Please comment on the site!

digg, facebook, flickr, linkedin, meetup, social media, twitter, wordpress, yelp

View Comments

Victoria British Columbia Officially Proclaims “Social Media Day”, June 30th

Posted by Paul Holmes in business, events, internet, social media on June 25, 2010

Victoria, British Columbia, the Capital city – for visitors, there are lots of great things to see and do. But did you also know it’s the capital city for technology and social media?

It was big news when the technology industry eclipsed tourism in 2007. But what about social media? Well, the industry here might not be colossal, but it’s growing, and there is plenty of expertise for a small city, not to mention the power users.

Here’s a sample of our accomplishments…

Victoria was the first city in Canada to form a Social Media Club chapter.
Victoria is hosting the first Social Media Camp in Canada on October 3rd, 2010.
Twestival Victoria raised the second most funds in Canada (after Toronto), and was the 15th most successful city in the world!
Victoria is home to Flock, the social browser.
And now, Victoria is the first city in the world to proclaim June 30th Social Media Day!

Here is the wording of the proclamation:

CITY OF VICTORIA

PROCLAMATION

“SOCIAL MEDIA DAY”

WHEREAS Social Media has made it easier for people to communicate, locally, regionally and globally, and

WHEREAS Social Media has offered people with critical illnesses and disabilities a tool to communicate more effectively, and

WHEREAS Social Media is an amazing communications technology, and technology is a critical and growing component of Victoria’s economy, and

WHEREAS June 30th is being celebrated in over 400 cities around the world as Social Media Day.

NOW, THEREFORE I do hereby proclaim the day of June 30, 2010 as “SOCIAL MEDIA DAY” in the CITY OF VICTORIA, CAPITAL CITY of the PROVINCE of BRITISH COLUMBIA.

IN WITNESS WHEREOF, I hereunto set my hand this 24th day of June, Two Thousand and Ten.

DEAN FORTIN
MAYOR
CITY OF VICTORIA
BRITISH COLUMBIA

I picked up the official City of Victoria proclamation today, and will bring it to the party on Social Media Day, June 30th.

The historic Fairmont Empress hotel, which uses social media regularly and effectively, was quick to pick up on the event, offering their luxurious Bengal Lounge for the party.

A special thanks goes out to the Victoria City Councilor Chris Coleman, and the City staff who worked on finalizing the proclamation. Mr. Coleman was very enthusiastic when I suggested the idea, and saw the process through to the end.

british columbia, canada, social media, social media day, victoria

View Comments

Top 5 Tips For New Facebook Pages

Posted by Paul Holmes in blogging, business, internet, social media on March 22, 2010

1. Make your page title as generic as possible.
If you are setting up a page to promote your company brand, this may not be an option. But generic pages are far more likely to gain fans than brand pages.

Think about it this way – if you have a website about “Travel to Asia”, do you think Facebook users will be more likely to become a fan of “Travel to Asia” or “TravelToAsia.com”?

As much as it pains you, there are far more people who are fans of “Travel to Asia” than there are fans of your website.

In my experience, people are far more likely to share their photos, videos and comments on more generic sounding pages, and more likely to randomly recommend it to their friends.

All this builds a larger community – a community, remember, that you can promote your website and services on.

2. Set up your page properly.
Put an image on your page. Design your page nicely. Through the magic of RSS, import your blog into your Facebook page.

Change the settings so that fan comments appear to everyone, enable comments, videos, photos, and discussion forums!

3. Name your page.
It’s much easier to share your Facebook fan page if you can give a short, concise, and branded URL for it, rather than some ridiculously long address.

Which looks better to you?

If I had $1 for every time I saw a Facebook fan page with over 1,000 fans, but no vanity URL, I’d be rich! It used to be 1,000 fans were what were needed to name a page, then it went down to 100, and now it’s a mere 25 fans! Do you have 25 friends who can fan your page?

Click here to name your Facebook fan page!

Promote your page on Facebook, Twitter and your blog.
Facebook is here to stay. It’s not going away. Get over any concerns you have about losing traffic to it, and take advantage of the community-building tools it has!

Facebook has a little widget you can add to your website to promote your page, it’s called the “fan box”. Click on “Edit Page”, then “Promote with a fan box” (middle column, third section). Here’s what it looks like:

IdeaZone.ca on Facebook

Of course you can link to your Facebook page in a bunch of ways – with a nice Facebook icon, a text link, or with the Meebo Bar.

Advertise your page.
You can advertise your website on Facebook (and I do suggest any serious business considers this). But did you also know you can advertise your page?

My favourite form of advertising on Facebook are fan page ads to “friends of your fans”. If you have 100 fans on your page, there are probably thousands of “friends of your fans”.

Suppose “John Smith” is a fan of your page, “Acme Widgets”. John’s friends will see an ad pop up occasionally showing your “Acme Widgets” page, and saying “John Smith is a fan of Acme Widgets. Become a Fan?” One click, and they’ve signed up!

The old marketing question in this case has gone from “Do I trust Acme Widgets?” to “Do I trust my friend’s positive opinion of Acme Widgets?”

But why would I pay Facebook to advertise Facebook?

First of all, you need to get over the old rules of web marketing – you are not advertising Facebook, you are advertising your brand on Facebook.

There is another big reason: comfort.

The fact is that Facebook users are far more comfortable with Facebook then all those other scary websites in the world! Once a fan becomes comfortable with your fan page, they’ll become far more comfortable with visiting your website.

advertising, branding, facebook, fan pages, vanity url

View Comments

What is Social Discovery?

Posted by Paul Holmes in business, internet, social media on February 18, 2010

What the heck is Social Discovery? I’ve seen the term thrown around here and there, but only in passing.

After a chance meeting with Dan Martell on a rainy afternoon in Las Vegas on January 17th, the light bulb suddenly appeared!

I am convinced “Social Discovery” will become an integrated component for every serious marketing department in the world within the next year.

The term itself is nearly self-explanatory:

“Social”, as in “Social Media” (yes, “Social” is the new “it” adverb).
“Discovery”, as in “discovering” where people are, and how they are using social media.

As Dan explains it, every business has a client list – and these days, that means a list of e-mail addresses. As companies roll out their social media campaigns, the most important people they need to connect with are their clients who are using social media.

Dan is very active with a social discovery startup called Flowtown.

You probably haven’t heard of Flowtown, and Dan explains that this is on purpose. They don’t want to garner too much attention while they refine their product. But you will start hearing a hell of a lot more about this company very, very soon.

What Flowtown offers is a complete, automated social discovery product, launched in late October.

Their target market includes small businesses, and has a very low starting price point. They even have a “free demo” version available online right now.

I’m excited about the whole concept of “social discovery.”

Dan and I chatted at length about the possibilities in this sector. Could software make appropriate connections automatically? Can it find new, valuable connections automatically, and keep them tuned into your companies channels (in a useful, non-annoying way)?

Could software check to see which platforms people actually use, and what their interests are there. Perhaps somebody uses Facebook for finding love on lonely Friday nights, and might feel awkward if you suddenly ask them to fan your Facebook business page. Perhaps somebody uses Twitter, but strictly for the purpose of stalking celebrities.

At this point Dan started telling me fascinating things about “Social Lead Scoring” and metrics, and my head was spinning.

Dan lives in San Fransisco now, but he cut his teeth in Canada. In Moncton he started, and later sold, a successful development firm that boasts a pretty impressive list of clients.

I was impressed with Dan Martell, and enjoyed our lunch together. He is very professional, confident, and successful, yet modest, inquisitive and personable. While I was walking with him at the Affiliate Summit conference in Las Vegas at least a half dozen people came up just to say “hello”. While such attention comes to those who are successful, it also confirmed my previous hunch – that he’s a pretty swell guy.

dan martell, flowtown, social discovery, social media

View Comments

Is Google Buzz the Twitter Killer?

Posted by Paul Holmes in blogging, business, internet, social media on February 16, 2010

Will Buzz Kill Twitter?

Some have compared it to FriendFeed, some have called it Google’s answer to Facebook, and some are just annoyed and can’t wait to turn it off (in GMail, you can scroll to the bottom and click on “turn off buzz”, by the way).

Others have predicted Google Buzz will annihilate Twitter! They make a compelling argument.

It’s a sophisticated broadcast notification system, much like Twitter.
It’s public.
You can send images (and you don’t need third party applications like TwitPic).
You can automatically feed Buzz from other services (Blog RSS Feeds, YouTube, Twitter, Flickr, Digg, etc.).
Your Google profile is now your Google Buzz profile, and has much more information than a Twitter profile (yet, uglier).

It’s overwhelming like FriendFeed, but this is offset in part by neatly integrating right into GMail (which is certainly the most open tab on my browser). This means you can have a peak, or you can completely ignore it – but it will always be at your fingertips, beckoning you…

And does anyone have any doubt that “Buzz” will very soon be searchable (and from Google, no less)?

Will Buzz kill Twitter? Maybe. Maybe not.

What do you think?

buzz, digg, facebook, flickr, friendfeed, google, rss, twitter, youtube

View Comments

Dammit LinkedIn, I’m a college dropout!

Posted by Paul Holmes in business, humour, internet, personal, social media on November 20, 2009

My LinkedIn profile is 85% complete. It has been since I first signed up, and probably will be in 5 years. Why? Because I have not included my education. Here’s my recent correspondence with LinkedIn:

I do not wish to include education in my profile. I am a self-employed college dropout, and it is not relevant.

Yet LinkedIn does not allow an option for “include none”, and insists my profile remains only 85% complete. I find this really annoying, and would appreciate the option to include no education component in my profile.

Is my life incomplete according to LinkedIn because I have been largely educated within the University of Life?

Here is the response:

Dear Paul,

Thank you for contacting LinkedIn Customer Support.

And I want to apologize for any inconvenience this has caused you.

Unfortunately, this option cannot be changed at this time, I will sent your information to our research and development team for future consideration.

[...]

We appreciate your commitment to making LinkedIn a stronger community!

It was mostly written in a late night moment of jest, but I do wonder how many others fall into a category like mine. Is Bill Gates on LinkedIn? OK, Bill Gates has been a bit more successful than me, but he’s had a few years headstart.

For those who don’t know me terribly well and aren’t already bored by this post, I’ll fill in some of the mundane details of my life.

As a teenager, I was very interested in computers, and would often stay up very late working on them. I wasn’t interested in games, but communications. One of the first things I did with my new 80286 computer and 1200 baud modem was open my own bulletin board system (BBS), which allowed people to dial my computer up from their computer, using the phone line, and post messages, download files (ironically, usually games), chat (when I was around), and send private messages.

Before the Internet came into popular use, my BBS was a node of FidoNet, a global network that operated across phone lines around the world (my address was 1:340/36).

I also found high school exceptionally boring, so much so that I barely graduated. They’d always enroll me in special classes for smart kids (or smart asses, in my case), but I’m fairly certain I never once applied myself. I had a C- in English 12, due primarily to the fact that classes began at 7:45am, so I missed about a third of them.

After high school I took an operations job with a medical software company and worked my way up the ladder there. I quit after a few years to take Political Science and History in college (I even took an English placement test, which ironically allowed me to skip the first English composition class, despite almost failing English 12). I went for one semester, but was given an opportunity to go back to my previous employer. The offer was for far more than what I might have earned with a PoliSci degree, so I dropped college and went back to work.

In 2000, I made a strategic exit from that company to start my own web company, and have been doing that ever since.

Let me be clear: I am not anti-education. Far from it, I am an enthusiastic supporter! I am often invited as a guest speaker for business students, and often work with people in my community to support the local University. I have a tonne of respect for anybody with an MBA, a Masters Degree, or a Doctorate – they clearly have a hell of a lot more patience than me!

So when people ask about my alma mater, life experience is my response.

BBS, Bill Gates, College Dropout, Education, FidoNet, History, linkedin, Political Science

View Comments