Archive for category social media

Top 5 reasons why t.co is a bad move by Twitter

Posted by Paul Holmes in business, social media on September 2, 2010

Twitter announced, by e-mail to every user, that they are going to make their URL shortener (“wrapper”) mandatory on Twitter, and this will be applied to every URL posted, effectively eliminating the need (and, presumably, the functionality) of every other URL shortener in existence.

Here are 5 reasons why this is a bad policy:

It will put the nail in the coffin for competing shorteners, like bit.ly (which was just starting to look like it had a viable business model). If they go out of business, every Twitter user could be put in the position of having everything they ever tweeted with a bit.ly link become instantly dead.
Twitter vaguely suggested they may offer some analytics tools for shortened links. Fine. Great. But what if I don’t like your analytics? Can I use the other guy who is offering to do better analytics? No.
While not the most unstable country in the world (arguably, Libya may be more so), relying on the goodwill of Colombia for every link on your network is not something I’d be inclined to do.
Shorteners like bit.ly allow people to post to a number of networks, and track link origins, thus aggregating all the activity into one place. Twitter will force people to check two places for analytics, assuming the whole industry is viable at all without allowing their links to be posted on Twitter.
It’s another slap in the face to the developer community. Companies worked within Twitter’s rules to develop some of these great products, like bit.ly and ow.ly. And, in one swoop, Twitter puts them out of business for no apparent reason. This will hurt future development, as it will discourage others to develop add-ons for Twitter for fear of similar treatment. This comes on the heals of the official Twitter iPhone app, which instantly made all the other apps (many of which were far superior, in my opinion) at a serious disadvantage.

Why doesn’t Twitter work with the few viable URL shorteners that are out there, and allow them to implement into Twitter if they meet certain pre-determined criteria?

This would allow Twitter to universally enable features like previewing links, checking for malware, etc., without forcing users to use one style of analytics, and will also allow companies to continue to brand their shortened URLs (like bitly.pro allows you to do).

bit.ly, ow.ly, twitter, url shortener, vanity url

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Social Media – Top 25

Posted by Paul Holmes in business, internet, personal, social media, society on August 30, 2010

Social Media Camp, Victoria BC, October 3rd, 2010

It’s been over 8 months since my last social media top 10 list, so I figured it was time for an update. Last time, my top 10 list was actually a top 18, so I figured I’d just bite the bullet, and make this one a top 25.

If you are using social media for business, you are probably best to stick with LinkedIn, Facebook and Twitter (perhaps with a dash of YouTube or Flickr). But if you are a geek like me, you might find a few little gems in this list.

25. Google Buzz

So much buzz, yet so little sting. It’s my new FriendFeed, although I don’t think Google intended it to be used this way. I rarely use it, despite the fact it’s in my face every time I use GMail.

24. MySpace

Oh! How far you have fallen, MySpace. For those of you who haven’t heard of MySpace, it’s a website where you can find music. Is there anything else? Not really. Don’t accuse me of dissin’ MySpace though, you’ll notice this list doesn’t include bebo, hi5, Friendster, Multiply, Plaxo, ecademy, or any of the other also-ran general interest social networks.

23. Identi.ca

It’s like a better Twitter, only it hasn’t reached critical mass. I hope they have some commercial success with status.net, because competition is good.

22. FriendFeed

As predicted, Facebook bought FriendFeed and did nothing with it. It was number 10 on my last list.

21. meme by Yahoo!

I have met some very interesting people on this. It’s another offering that blurs the line between micro-blogging and blogging (like Posterous and Tumblr tend to); it seems to be a great place to profile photography. Like VIMEO, it’s a better network not for the features or marketing potential, but for the interesting users and their content.

20. Hunch

Great idea – a taste graph for the social web. I hope it catches on; a good idea is only that unless it gains critical mass. Notably, the founder of Hunch was also a co-founder of Flickr.

19. StumbleUpon

I have nothing against StumbleUpon, and I know it can be a dream come true for people who spend all their time on SEO. It’s fun and easy to use, but I honestly don’t use it much…

18. Slideshare

Share your PDFs and PPTs easily, embed them elsewhere, and share them directly on Slideshare itself, with your friends and contacts there. Great tool!

17. Goodreads

Do you read good? This is a great social network for people who like to read. I love it, even though I don’t read so goodly.

16. Flixster

I like movies. In fact, I like movies a lot. The Flixster website itself is a bit MySpace-y, but the iPhone app rocks. You can mark movies you want to watch, and rate your movies, and add a review. It doesn’t seem this network has caught on, but I use it at least once a week.

15. Sprouter

If LinkedIn is Facebook for business, then Sprouter is Twitter for business. It seems to be catching on. Time will tell.

14. Tumblr

It’s a blog or a microblog, and a social network, all beautifully united. Simple. Fun. I use it a little.

13. Posterous

Another good and simple blogging tool. Notice Tumblr and Posterous are neck-and-neck, I only put Posterous a notch ahead because I use it to subscribe to some great blogs (and they e-mail me a daily digest). However, I don’t use it much to blog (see item 3 for my real bias).

12. Gowalla

Share your location with your friends. Creepy, but fun and interesting. There are a bunch of tools that do this: Gowalla, Foursquare, Yelp, BrightKite (not on this list), and now Facebook Places (not yet available in Canada). Admittedly I use all 4 (soon to be 5) on my iPhone, and sort of get a kick out of it. I like Yelp the best, and it has a legacy review function, which is, in my opinion, way cooler than the simpler Gowalla and Foursquare.

11. Foursquare

It seems to be the category killer, but the game is definitely not over, especially with Facebook getting in on the act, and Yelp revving up their user base. I put Foursquare ahead of Gowalla, because you can be Mayor of the places you visit! Imagine my joy in being Mayor of First Choice Haircutters!

10. YouTube

Oh, YouTube. So famous, so popular, so immature and anti-social. Your comments remind me of things I used to say when I was 12. YouTube is great because it will host your video, and because it has critical mass. But for grown-ups, VIMEO is much better.

9. VIMEO

It’s like a nice YouTube. Better content, and more mature users. I’m a bit surprised it’s done as well as it has, considering YouTube’s market dominance. There have been other contenders in the video space, too – DailyMotion, VEOH, and others.

8. Meetup

They actually had a friend feature, but they apparently phased it out. But it’s still a social network, in that you can find members of your meetup groups, and see what other groups they are in. It also allows you to indicate your interests, and suggests new groups to you based on geography and interest.

Best of all, Meetup is about meeting people in real life, not just online. And isn’t this the best sort of social networking there can be?

7. Digg

Geek alert. I still like Digg. It’s fun. Sorry.

I’m still a bit unsure about the new version (I was an Alpha user), but I think it will be better in the long run.

6. Facebook

I don’t really like Facebook. However, it must make the list because I do like that I can connect with almost all my friends there. Also, it has some great marketing tools (like Facebook Business Pages and Facebook Ads).

5. Yelp

I really like Yelp. I think it’s better than Gowalla and Foursquare. It started out as a review site, but they’ve since added the check-in functions to mirror Gowalla and Foursquare, and you can be a Duke (or Duchess) instead of a Mayor! What can be better than that!? It’s gaining critical mass, albeit not as quickly as Foursquare.

4. Flickr

Best. Photo. Sharing. Tool. Ever. Forget about TwitPic and TweetPhoto and that frog one… if you want to Tweet a photo, use Flickr! It has some incredibly powerful group and sharing functions, and is itself a social network, too. If you’re going to share photos on Twitter, it’s hands-down the most sensible tool to use.

3. Blogging using WordPress

I’m a huge fan of blogging, and a huge fan of WordPress!

I’ve organized two WordCamp events in Victoria, and cannot say enough good things about it. It’s a great product. It’s easy. It’s fun. It’s free (you have to have web hosting, but if you have a website, you can add WordPress fairly easily).

There are numerous other blogging tools (some mentioned in this list), but with the self-installed version of WordPress, you own your social media! And you build your own community. You are not reliant on a startup with an unknown revenue situation or business model to host your media.

I’m a big fan of integrating Feedburner and Disqus, too.

2. LinkedIn

Are you in business now? Will you one day be in business? Do you have business dealings? Are you a professional that might expect one or two job changes or career focus changes sometime in the next thirty years? Are you a student? Are you management? Are you between the age of 18 and 80 and expect to live and work for the next 6 months, or longer?

I’m not going to beat around the bush here. I’ve heard all the excuses for not being on LinkedIn. They are all misguided (at best), lazy or stupid (at worst), and of no validity whatsoever.

You must sign up to LinkedIn immediately, and shame on you for not doing so before now!

This is not Facebook – there are no party photos, funny status updates and kid’s stuff. This is serious business, and it will take all of 5 minutes a month out of your hectic schedule.

1. Twitter

I (heart) Twitter.

It can be whatever you want it to be. If you want to talk marketing on Twitter, there are definitely some best practices. But outside of that world, there’s no right or wrong way. Want to socialize? Want to meet people? Want to talk business? Want to talk shop with other people in your business? Want to find out the news or the weather?

Jump on in and join the conversation!

Twitter, as crazy as it may sound, in it’s 140 character glory, is really the everything network, and remains steadfast in it’s number 1 spot on my list.

Epilogue

There you have it, my exhaustive list. You may notice I removed Instant Messaging from the list. I’ve decided it doesn’t apply to this list. Like text messaging, I still use it, of course, and occasionally do business on it – but it’s not inherently social in the 1 to many sense that we’ve come to recognize social media as being.

Like my list? Hate my list? Agree with something? Disagree with something? Did I miss something real obvious?

Please comment on the site!

digg, facebook, flickr, linkedin, meetup, social media, twitter, wordpress, yelp

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Emerging Geo-location Technologies and Social Media

Posted by Paul Holmes in social media on August 13, 2010

The following is a guest post by James Mowery.

Though it may seem that geo-location is the latest technology trend to enter the realm of social media on the Internet, the origins can be traced to the summer of 2006 in Manhattan. Game developer area/code debuted Plundr at the “Come Out and Play” street festival in New York. Plundr was a pirate adventure game that utilized Wi-Fi Positioning System and it mapped the players’ location in real time.

In 2010, geo-location is causing quite a stir in the social media networks. The predominant technology is GPS. Other technologies used include: geocaching, Wi-Fi Positioning, IP address location, and data mining. Smartphones and other location-aware devices are enabling the prevalence of geo-location into social media. Social networking applications and websites that feature geo-location prominently are often labeled location-based services.

Foursquare seems to be leading the charge as a location-based service and social network. The motto for Foursquare seems to be “Check In”. The act of “checking in” is Foursquare’s main activity. Registered members can enable their location-aware smartphones, cell phones, or netbooks to broadcast their location whenever they arrive at different places such as cafes, bookstores, bars, etc. Foursquare users can follow others on the network, share notes about their observations and activities in the different places, and even play games and earn badges that can eventually give them the honor of becoming the “Mayor” of their favorite business establishment. Business owners can take advantage of Foursquare’s social game platform in order to offer coupons, discounts, or freebies to patrons who earn badges or who become Mayors of their storefront.

There are other emerging social media networks that are touting their clever use of geo-location technologies in order to attract more members. Gowalla, Yelp, and Google’s Latitude are a few examples. Even current social media giants Facebook and Twitter are becoming more location-aware. We can expect that in the near future it will only become easier for social media users to find out exactly where their friends are, at any time.

About the author: James Mowery is a computer geek that writes about technology and related topics. To read more blog posts by him, go to laptop computers.

facebook, foursquare, gowalla, gps, twitter, wi-fi, yelp

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My Crappy E-Book – DELIVERED!

Posted by Paul Holmes in business, events, personal, social media on July 13, 2010

Want to get 10,000 followers on Twitter!?! BUY MY E-BOOK!

Want to get 10,000 followers on Twitter!?!

No, I’m not going to charge $0.99 (or 2 for $1.97), as promised, and the first 1,000 people to retweet it will not get a free copy.

This advice is free – for everybody:

The number of followers you have on Twitter means absolutely nothing.

Remember the old analogy: it doesn’t matter how big it is, it matters how you use it.

If you engage with others in a spirit of community (you know, helping your neighbours…), you win and your followers win.

Twitter is an amazing channel for communication, but there are a few things that make it awkward, or even annoying and counter-intuitive. Add spammers to the mix, and the whole experience gets a bit hairy.

So, here’s how I got to 10,000 followers:

1. I stopped caring about the “Home” feed.

The home feed is an age old dilemma for serious Twitter users – once you start following more than a couple hundred people, your home feed becomes effectively useless.

The old answer was to start a “secret” account where you secretly follow the people you really want to? Today, this is much simpler – build a list of the people you truly want to follow.

I use many lists and searches to find who and what I’m looking for on Twitter.

The home feed is dead to me.

2. I discovered the best ways to alert people to your existence is to follow them or list them.

Most people start on Twitter by writing stuff. Intelligent, informative or witty tweets don’t mean anything if nobody is paying attention. Some people get bored and quit; others learn about tagging posts, searching, retweeting, following people, and replying.

I am most interested in connecting with people in my geographic region – Victoria, Vancouver Island, Vancouver, Seattle. This is both natural, and a business decision (my main business, IdeaZone.ca, serves clients primarily in Victoria, and I organize events to serve the region, like the upcoming Social Media Camp).

So I find people I want to connect with, I follow them, and I list them. What have I noticed? Many of them tend to follow-back, and often they send a message.

Many people don’t follow-back.

This is totally fine, and I will eventually unfollow these people. Does that mean I don’t like them anymore? No. It doesn’t matter to me? Remember, I don’t read my home feed, I keep them on my lists, and they still show up in my searches. Some of the best interactions I have are with people who don’t follow me.

I unfollow them simply because Twitter won’t let you follow more than 110% of your followers, so they are using up a notch in my ability to discover and connect with new people by alerting them with a follow.

3. As a policy, I follow people who follow me.

I do this for two reasons: (1) I don’t have time to filter through and find the good or bad accounts, and (2) people cannot send you a DM if you don’t follow them.

The latter is important (for me, not everybody). I’m in business, if I prevent somebody from sending me a DM, I might be preventing them from sending me business, or a referral. I don’t want to risk snubbing a potential client.

I’m fairly certain this policy means I’m “following” some pretty sketchy accounts as a result, but remember, I don’t read my home feed, so all the sketchy people in the world could follow me, and it means nothing to me.

And this, my friends, is how I got to 10,000 followers on Twitter, probably half of them are real people I want to connect with, and the other half are spammers. To the uninformed, it might look pretty to have 10,000 followers, but I can assure you it means nothing – but the several hundred or so folks I have had the privilege of connecting with on Twitter have made a huge difference in my business, and my life.

Thanks for connecting with me!

And thanks for reading My Crappy E-Book.

seattle, social media, social media camp, twitter, Vancouver, vancouver island, victoria

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Victoria British Columbia Officially Proclaims “Social Media Day”, June 30th

Posted by Paul Holmes in business, events, internet, social media on June 25, 2010

Victoria, British Columbia, the Capital city – for visitors, there are lots of great things to see and do. But did you also know it’s the capital city for technology and social media?

It was big news when the technology industry eclipsed tourism in 2007. But what about social media? Well, the industry here might not be colossal, but it’s growing, and there is plenty of expertise for a small city, not to mention the power users.

Here’s a sample of our accomplishments…

Victoria was the first city in Canada to form a Social Media Club chapter.
Victoria is hosting the first Social Media Camp in Canada on October 3rd, 2010.
Twestival Victoria raised the second most funds in Canada (after Toronto), and was the 15th most successful city in the world!
Victoria is home to Flock, the social browser.
And now, Victoria is the first city in the world to proclaim June 30th Social Media Day!

Here is the wording of the proclamation:

CITY OF VICTORIA

PROCLAMATION

“SOCIAL MEDIA DAY”

WHEREAS Social Media has made it easier for people to communicate, locally, regionally and globally, and

WHEREAS Social Media has offered people with critical illnesses and disabilities a tool to communicate more effectively, and

WHEREAS Social Media is an amazing communications technology, and technology is a critical and growing component of Victoria’s economy, and

WHEREAS June 30th is being celebrated in over 400 cities around the world as Social Media Day.

NOW, THEREFORE I do hereby proclaim the day of June 30, 2010 as “SOCIAL MEDIA DAY” in the CITY OF VICTORIA, CAPITAL CITY of the PROVINCE of BRITISH COLUMBIA.

IN WITNESS WHEREOF, I hereunto set my hand this 24th day of June, Two Thousand and Ten.

DEAN FORTIN
MAYOR
CITY OF VICTORIA
BRITISH COLUMBIA

I picked up the official City of Victoria proclamation today, and will bring it to the party on Social Media Day, June 30th.

The historic Fairmont Empress hotel, which uses social media regularly and effectively, was quick to pick up on the event, offering their luxurious Bengal Lounge for the party.

A special thanks goes out to the Victoria City Councilor Chris Coleman, and the City staff who worked on finalizing the proclamation. Mr. Coleman was very enthusiastic when I suggested the idea, and saw the process through to the end.

british columbia, canada, social media, social media day, victoria

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