Posts Tagged social media

Social Media – Top 25

Posted by Paul Holmes in business, internet, personal, social media, society on August 30, 2010

Social Media Camp, Victoria BC, October 3rd, 2010

It’s been over 8 months since my last social media top 10 list, so I figured it was time for an update. Last time, my top 10 list was actually a top 18, so I figured I’d just bite the bullet, and make this one a top 25.

If you are using social media for business, you are probably best to stick with LinkedIn, Facebook and Twitter (perhaps with a dash of YouTube or Flickr). But if you are a geek like me, you might find a few little gems in this list.

25. Google Buzz

So much buzz, yet so little sting. It’s my new FriendFeed, although I don’t think Google intended it to be used this way. I rarely use it, despite the fact it’s in my face every time I use GMail.

24. MySpace

Oh! How far you have fallen, MySpace. For those of you who haven’t heard of MySpace, it’s a website where you can find music. Is there anything else? Not really. Don’t accuse me of dissin’ MySpace though, you’ll notice this list doesn’t include bebo, hi5, Friendster, Multiply, Plaxo, ecademy, or any of the other also-ran general interest social networks.

23. Identi.ca

It’s like a better Twitter, only it hasn’t reached critical mass. I hope they have some commercial success with status.net, because competition is good.

22. FriendFeed

As predicted, Facebook bought FriendFeed and did nothing with it. It was number 10 on my last list.

21. meme by Yahoo!

I have met some very interesting people on this. It’s another offering that blurs the line between micro-blogging and blogging (like Posterous and Tumblr tend to); it seems to be a great place to profile photography. Like VIMEO, it’s a better network not for the features or marketing potential, but for the interesting users and their content.

20. Hunch

Great idea – a taste graph for the social web. I hope it catches on; a good idea is only that unless it gains critical mass. Notably, the founder of Hunch was also a co-founder of Flickr.

19. StumbleUpon

I have nothing against StumbleUpon, and I know it can be a dream come true for people who spend all their time on SEO. It’s fun and easy to use, but I honestly don’t use it much…

18. Slideshare

Share your PDFs and PPTs easily, embed them elsewhere, and share them directly on Slideshare itself, with your friends and contacts there. Great tool!

17. Goodreads

Do you read good? This is a great social network for people who like to read. I love it, even though I don’t read so goodly.

16. Flixster

I like movies. In fact, I like movies a lot. The Flixster website itself is a bit MySpace-y, but the iPhone app rocks. You can mark movies you want to watch, and rate your movies, and add a review. It doesn’t seem this network has caught on, but I use it at least once a week.

15. Sprouter

If LinkedIn is Facebook for business, then Sprouter is Twitter for business. It seems to be catching on. Time will tell.

14. Tumblr

It’s a blog or a microblog, and a social network, all beautifully united. Simple. Fun. I use it a little.

13. Posterous

Another good and simple blogging tool. Notice Tumblr and Posterous are neck-and-neck, I only put Posterous a notch ahead because I use it to subscribe to some great blogs (and they e-mail me a daily digest). However, I don’t use it much to blog (see item 3 for my real bias).

12. Gowalla

Share your location with your friends. Creepy, but fun and interesting. There are a bunch of tools that do this: Gowalla, Foursquare, Yelp, BrightKite (not on this list), and now Facebook Places (not yet available in Canada). Admittedly I use all 4 (soon to be 5) on my iPhone, and sort of get a kick out of it. I like Yelp the best, and it has a legacy review function, which is, in my opinion, way cooler than the simpler Gowalla and Foursquare.

11. Foursquare

It seems to be the category killer, but the game is definitely not over, especially with Facebook getting in on the act, and Yelp revving up their user base. I put Foursquare ahead of Gowalla, because you can be Mayor of the places you visit! Imagine my joy in being Mayor of First Choice Haircutters!

10. YouTube

Oh, YouTube. So famous, so popular, so immature and anti-social. Your comments remind me of things I used to say when I was 12. YouTube is great because it will host your video, and because it has critical mass. But for grown-ups, VIMEO is much better.

9. VIMEO

It’s like a nice YouTube. Better content, and more mature users. I’m a bit surprised it’s done as well as it has, considering YouTube’s market dominance. There have been other contenders in the video space, too – DailyMotion, VEOH, and others.

8. Meetup

They actually had a friend feature, but they apparently phased it out. But it’s still a social network, in that you can find members of your meetup groups, and see what other groups they are in. It also allows you to indicate your interests, and suggests new groups to you based on geography and interest.

Best of all, Meetup is about meeting people in real life, not just online. And isn’t this the best sort of social networking there can be?

7. Digg

Geek alert. I still like Digg. It’s fun. Sorry.

I’m still a bit unsure about the new version (I was an Alpha user), but I think it will be better in the long run.

6. Facebook

I don’t really like Facebook. However, it must make the list because I do like that I can connect with almost all my friends there. Also, it has some great marketing tools (like Facebook Business Pages and Facebook Ads).

5. Yelp

I really like Yelp. I think it’s better than Gowalla and Foursquare. It started out as a review site, but they’ve since added the check-in functions to mirror Gowalla and Foursquare, and you can be a Duke (or Duchess) instead of a Mayor! What can be better than that!? It’s gaining critical mass, albeit not as quickly as Foursquare.

4. Flickr

Best. Photo. Sharing. Tool. Ever. Forget about TwitPic and TweetPhoto and that frog one… if you want to Tweet a photo, use Flickr! It has some incredibly powerful group and sharing functions, and is itself a social network, too. If you’re going to share photos on Twitter, it’s hands-down the most sensible tool to use.

3. Blogging using WordPress

I’m a huge fan of blogging, and a huge fan of WordPress!

I’ve organized two WordCamp events in Victoria, and cannot say enough good things about it. It’s a great product. It’s easy. It’s fun. It’s free (you have to have web hosting, but if you have a website, you can add WordPress fairly easily).

There are numerous other blogging tools (some mentioned in this list), but with the self-installed version of WordPress, you own your social media! And you build your own community. You are not reliant on a startup with an unknown revenue situation or business model to host your media.

I’m a big fan of integrating Feedburner and Disqus, too.

2. LinkedIn

Are you in business now? Will you one day be in business? Do you have business dealings? Are you a professional that might expect one or two job changes or career focus changes sometime in the next thirty years? Are you a student? Are you management? Are you between the age of 18 and 80 and expect to live and work for the next 6 months, or longer?

I’m not going to beat around the bush here. I’ve heard all the excuses for not being on LinkedIn. They are all misguided (at best), lazy or stupid (at worst), and of no validity whatsoever.

You must sign up to LinkedIn immediately, and shame on you for not doing so before now!

This is not Facebook – there are no party photos, funny status updates and kid’s stuff. This is serious business, and it will take all of 5 minutes a month out of your hectic schedule.

1. Twitter

I (heart) Twitter.

It can be whatever you want it to be. If you want to talk marketing on Twitter, there are definitely some best practices. But outside of that world, there’s no right or wrong way. Want to socialize? Want to meet people? Want to talk business? Want to talk shop with other people in your business? Want to find out the news or the weather?

Jump on in and join the conversation!

Twitter, as crazy as it may sound, in it’s 140 character glory, is really the everything network, and remains steadfast in it’s number 1 spot on my list.

Epilogue

There you have it, my exhaustive list. You may notice I removed Instant Messaging from the list. I’ve decided it doesn’t apply to this list. Like text messaging, I still use it, of course, and occasionally do business on it – but it’s not inherently social in the 1 to many sense that we’ve come to recognize social media as being.

Like my list? Hate my list? Agree with something? Disagree with something? Did I miss something real obvious?

Please comment on the site!

digg, facebook, flickr, linkedin, meetup, social media, twitter, wordpress, yelp

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My Crappy E-Book – DELIVERED!

Posted by Paul Holmes in business, events, personal, social media on July 13, 2010

Want to get 10,000 followers on Twitter!?! BUY MY E-BOOK!

Want to get 10,000 followers on Twitter!?!

No, I’m not going to charge $0.99 (or 2 for $1.97), as promised, and the first 1,000 people to retweet it will not get a free copy.

This advice is free – for everybody:

The number of followers you have on Twitter means absolutely nothing.

Remember the old analogy: it doesn’t matter how big it is, it matters how you use it.

If you engage with others in a spirit of community (you know, helping your neighbours…), you win and your followers win.

Twitter is an amazing channel for communication, but there are a few things that make it awkward, or even annoying and counter-intuitive. Add spammers to the mix, and the whole experience gets a bit hairy.

So, here’s how I got to 10,000 followers:

1. I stopped caring about the “Home” feed.

The home feed is an age old dilemma for serious Twitter users – once you start following more than a couple hundred people, your home feed becomes effectively useless.

The old answer was to start a “secret” account where you secretly follow the people you really want to? Today, this is much simpler – build a list of the people you truly want to follow.

I use many lists and searches to find who and what I’m looking for on Twitter.

The home feed is dead to me.

2. I discovered the best ways to alert people to your existence is to follow them or list them.

Most people start on Twitter by writing stuff. Intelligent, informative or witty tweets don’t mean anything if nobody is paying attention. Some people get bored and quit; others learn about tagging posts, searching, retweeting, following people, and replying.

I am most interested in connecting with people in my geographic region – Victoria, Vancouver Island, Vancouver, Seattle. This is both natural, and a business decision (my main business, IdeaZone.ca, serves clients primarily in Victoria, and I organize events to serve the region, like the upcoming Social Media Camp).

So I find people I want to connect with, I follow them, and I list them. What have I noticed? Many of them tend to follow-back, and often they send a message.

Many people don’t follow-back.

This is totally fine, and I will eventually unfollow these people. Does that mean I don’t like them anymore? No. It doesn’t matter to me? Remember, I don’t read my home feed, I keep them on my lists, and they still show up in my searches. Some of the best interactions I have are with people who don’t follow me.

I unfollow them simply because Twitter won’t let you follow more than 110% of your followers, so they are using up a notch in my ability to discover and connect with new people by alerting them with a follow.

3. As a policy, I follow people who follow me.

I do this for two reasons: (1) I don’t have time to filter through and find the good or bad accounts, and (2) people cannot send you a DM if you don’t follow them.

The latter is important (for me, not everybody). I’m in business, if I prevent somebody from sending me a DM, I might be preventing them from sending me business, or a referral. I don’t want to risk snubbing a potential client.

I’m fairly certain this policy means I’m “following” some pretty sketchy accounts as a result, but remember, I don’t read my home feed, so all the sketchy people in the world could follow me, and it means nothing to me.

And this, my friends, is how I got to 10,000 followers on Twitter, probably half of them are real people I want to connect with, and the other half are spammers. To the uninformed, it might look pretty to have 10,000 followers, but I can assure you it means nothing – but the several hundred or so folks I have had the privilege of connecting with on Twitter have made a huge difference in my business, and my life.

Thanks for connecting with me!

And thanks for reading My Crappy E-Book.

seattle, social media, social media camp, twitter, Vancouver, vancouver island, victoria

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Victoria British Columbia Officially Proclaims “Social Media Day”, June 30th

Posted by Paul Holmes in business, events, internet, social media on June 25, 2010

Victoria, British Columbia, the Capital city – for visitors, there are lots of great things to see and do. But did you also know it’s the capital city for technology and social media?

It was big news when the technology industry eclipsed tourism in 2007. But what about social media? Well, the industry here might not be colossal, but it’s growing, and there is plenty of expertise for a small city, not to mention the power users.

Here’s a sample of our accomplishments…

Victoria was the first city in Canada to form a Social Media Club chapter.
Victoria is hosting the first Social Media Camp in Canada on October 3rd, 2010.
Twestival Victoria raised the second most funds in Canada (after Toronto), and was the 15th most successful city in the world!
Victoria is home to Flock, the social browser.
And now, Victoria is the first city in the world to proclaim June 30th Social Media Day!

Here is the wording of the proclamation:

CITY OF VICTORIA

PROCLAMATION

“SOCIAL MEDIA DAY”

WHEREAS Social Media has made it easier for people to communicate, locally, regionally and globally, and

WHEREAS Social Media has offered people with critical illnesses and disabilities a tool to communicate more effectively, and

WHEREAS Social Media is an amazing communications technology, and technology is a critical and growing component of Victoria’s economy, and

WHEREAS June 30th is being celebrated in over 400 cities around the world as Social Media Day.

NOW, THEREFORE I do hereby proclaim the day of June 30, 2010 as “SOCIAL MEDIA DAY” in the CITY OF VICTORIA, CAPITAL CITY of the PROVINCE of BRITISH COLUMBIA.

IN WITNESS WHEREOF, I hereunto set my hand this 24th day of June, Two Thousand and Ten.

DEAN FORTIN
MAYOR
CITY OF VICTORIA
BRITISH COLUMBIA

I picked up the official City of Victoria proclamation today, and will bring it to the party on Social Media Day, June 30th.

The historic Fairmont Empress hotel, which uses social media regularly and effectively, was quick to pick up on the event, offering their luxurious Bengal Lounge for the party.

A special thanks goes out to the Victoria City Councilor Chris Coleman, and the City staff who worked on finalizing the proclamation. Mr. Coleman was very enthusiastic when I suggested the idea, and saw the process through to the end.

british columbia, canada, social media, social media day, victoria

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What is Social Discovery?

Posted by Paul Holmes in business, internet, social media on February 18, 2010

What the heck is Social Discovery? I’ve seen the term thrown around here and there, but only in passing.

After a chance meeting with Dan Martell on a rainy afternoon in Las Vegas on January 17th, the light bulb suddenly appeared!

I am convinced “Social Discovery” will become an integrated component for every serious marketing department in the world within the next year.

The term itself is nearly self-explanatory:

“Social”, as in “Social Media” (yes, “Social” is the new “it” adverb).
“Discovery”, as in “discovering” where people are, and how they are using social media.

As Dan explains it, every business has a client list – and these days, that means a list of e-mail addresses. As companies roll out their social media campaigns, the most important people they need to connect with are their clients who are using social media.

Dan is very active with a social discovery startup called Flowtown.

You probably haven’t heard of Flowtown, and Dan explains that this is on purpose. They don’t want to garner too much attention while they refine their product. But you will start hearing a hell of a lot more about this company very, very soon.

What Flowtown offers is a complete, automated social discovery product, launched in late October.

Their target market includes small businesses, and has a very low starting price point. They even have a “free demo” version available online right now.

I’m excited about the whole concept of “social discovery.”

Dan and I chatted at length about the possibilities in this sector. Could software make appropriate connections automatically? Can it find new, valuable connections automatically, and keep them tuned into your companies channels (in a useful, non-annoying way)?

Could software check to see which platforms people actually use, and what their interests are there. Perhaps somebody uses Facebook for finding love on lonely Friday nights, and might feel awkward if you suddenly ask them to fan your Facebook business page. Perhaps somebody uses Twitter, but strictly for the purpose of stalking celebrities.

At this point Dan started telling me fascinating things about “Social Lead Scoring” and metrics, and my head was spinning.

Dan lives in San Fransisco now, but he cut his teeth in Canada. In Moncton he started, and later sold, a successful development firm that boasts a pretty impressive list of clients.

I was impressed with Dan Martell, and enjoyed our lunch together. He is very professional, confident, and successful, yet modest, inquisitive and personable. While I was walking with him at the Affiliate Summit conference in Las Vegas at least a half dozen people came up just to say “hello”. While such attention comes to those who are successful, it also confirmed my previous hunch – that he’s a pretty swell guy.

dan martell, flowtown, social discovery, social media

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Top 10 Social Media

Posted by Paul Holmes in blogging, business, personal, social media on December 1, 2009

I have written various articles on social media in the past, and a few people have asked what my favourites are. The following list is not “the best”, nor specifically “the best for application X”, rather my favourites – those I enjoy using or gain specific benefit for using.

10. Ning‘s (like Your Canada)
Ning is a really cool product that allows you to launch your own social networks around specific themes. Your Canada is an example of one I launched to add a social component to our popular Your Canada website.

9. FriendFeed
Everyone was getting excited about FriendFeed, the ultimate social media collaborator. It’s a cool tool because it let’s you tie all your social media activities into one stream. It can be a bit overwhelming though, so I find myself using it sparingly these days.

8. YouTube
Anonymity is still the name of the game on YouTube. As a result, you get poorly spelled and otherwise idiotic comments on videos all the time. This is too bad, given that it otherwise is the best place for exposure, and the tools to connect people socially are actually pretty good. The social aspects of video are still developing, and I suspect a number of other sites may take the lead in “social video” while Google focuses YouTube more on commercializing what they have (and doing this primarily by pushing sponsored videos, vs. an advertising model). Some to watch include Vimeo, DailyMotion, 12seconds.tv, Ustream.tv, blip.tv, and about a few dozen others.

7. Flickr
Yahoo! has one product that kicks ass and totally owns it’s vertical, and that is Flickr. Flickr is the best social medium for sharing photos/images. Picasa is Google’s alternative, and it is OK. A few others are Photobucket and Flixya, but they are a long way from successful at this point.

6. Digg
The DiggBar has revolutionized Digg (much to the chagrin of the ol’ skool Diggers). I use it all the time, and am a bit of a Diggaholic now. It’s a great tool for sharing interesting stuff you find on the web. It also has some great integration tools to very easily share “Dugg” stuff on Facebook and Twitter. I use Digg every single day.

5. Instant Messaging
Three years ago this was number one (followed by blogging and online forums). Three years ago, I did 100% of my instant messaging using MSN Messenger. Two years ago, 80% was MSN and 20% was GoogleTalk. Today, 50% is Facebook, 30% is GoogleTalk and 20% is MSN. As always, ICQ and AIM are 0%. Instant messaging is still a great way to get ahold of people in a hurry.

4. Blogging
I love to blog. I have at least 5 blogs I update regularly, and I love posting comments to other people’s blogs (which is what makes it a social medium). I also love WordPress; I am a total convert to the platform. I even organized a WordCamp in Victoria a few weeks ago, which was tonnes of fun.

3. Facebook
I was a Facebook holdout for ages, but have grown to like it. I like it because almost everyone I know is there. The platform itself is annoying sometimes, and frustrating at others, but they have the critical mass, so it remains a tool I continue to use, even if I use it despite itself.

2. LinkedIn
LinkedIn is great for business. At a recent presentation I gave at the University of Victoria to all of their business students, I asked several hundred students how many of them were on Facebook, and almost every hand went up. I then asked how many were on LinkedIn, and about 5 hands went up (I think a few of those hands were faculty, too). This is ashame. LinkedIn is a great tool for business, but also for career building. The guy sitting next to you in class today might be CEO of some big corporation in 10 years. Stay in touch and add them to your network on LinkedIn. I’m not sure if I got through to them or not.

LinkedIn is easy, passive and a great way to introduce people. It’s sort of like a virtual business mixer, but doesn’t require you to smile and dress nicely.

1. Twitter
Even people who love Twitter make fun of it. Twitter is an amazing tool for connecting with people and getting a message out. Through the power of the retweet, your potential network is huge. That conference I organized back in #4 above – I used Twitter as the primary medium through which to promote it, and over 100 local (and international) people showed up. Not too shabby for something people love to make fun of.

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I’ll review my list every once in awhile as my tastes change. It’ll be interesting to look back in the future and see what has changed.

I can already say that “FriendFeed” used to be much higher up the list, and I expect there is a good chance Google Wave and Foursquare will appear here in the next year or two. The influence of mobile and video (and mobile video) should introduce a few new angles to the equation, too.

A few others that I use that didn’t make the top list are Plaxo (11), Yelp (12), Identi.ca (13), Vimeo (14), Meetup (15), SlideShare (16), MySpace (17), and StumbleUpon (18). I have profiles on a few others, but don’t use them much.

I’m always happy to connect with people I know on any of these networks, see my social media links in the right column to link to my profile, or visit my Contact page.

blogging, digg, facebook, flickr, friendfeed, instant messaging, linkedin, ning, social media, twitter, youtube

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Social Media Interview with Michael Allison

Posted by Paul Holmes in business, internet, social media on August 12, 2009

I had the pleasure of lunch today with my old friend and social media connoisseur, Michael Allison.

Michael had the idea of interviewing me for his blog, and I thought that sounded like a great idea, so I interviewed him as well. Mostly for my own practice, but also because Michael has a wealth of knowledge on the subject.