Posts Tagged social media

Social Media Interview with Michael Allison

I had the pleasure of lunch today with my old friend and social media connoisseur, Michael Allison.

Michael had the idea of interviewing me for his blog, and I thought that sounded like a great idea, so I interviewed him as well. Mostly for my own practice, but also because Michael has a wealth of knowledge on the subject.

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Design for Social Media: Best Practices

Just wrote an essay on the best practices for skinning social media sites on the IdeaZone.ca blog – file formats, sizes, tricks and so forth.

Enjoy!

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How do I add an employee to my Company Profile on LinkedIn?

Finally LinkedIn is allowing anyone to create a company profile.  Adding a company is easy.

However, when we created a company profile for IdeaZone.ca, it wasn’t obvious how to add all the staff to the company page.

Where’s the Add Yourself button, or the Add An Employee button?  In fact, there isn’t one.

Here’s how you do it:

  1. The employee of the company logs in to their own LinkedIn account.
  2. Go to “Profile”.
  3. “Edit” the “Current” employment record with the company in question.
  4. Click on “Change Company”.
  5. Begin re-typing the company name, and a drop-down menu will appear with your company in it. Select the name from this drop-down box.
  6. Click on the blue “Update” button.

Tah-dah, you are now added to your LinkedIn company page.

It’s quite easy, but not at all obvious.

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The Affirmation Society in the Information Age

Can millions of young fans be wrong when they declare that the Jonas Brothers are the greatest music group in the history of the universe?

Of course they can. But they won’t believe you.

Why? Because they have received instantaneous affirmation of their belief, and can do so anytime their faith might be swayed.

Not by music experts, writers, community leaders – but affirmation online by millions of other fans, most of whom they don’t know, nor ever will.

Not terribly important in human history (for anybody but the Jonas Brothers and their benefactors), except when you translate the same human reality to other realms and endeavours: politics, science, religion.

Was 9/11 an inside job? Is global warming a serious, human caused phenomenon? Did Jesus get married and Father several children?

The new answer to all these questions and more is: Whatever you’d like to believe. Any answer you’d like, you can virtually guarantee instant affirmation.

The culture of affirmation used to be described to us by our leaders, media, politicians and opinion-leaders as the social domain of the strange and the perverse: racists, conspiracy-theorists, child-molestors, UFO abductees, etc.

The Internet has changed all that.

What are the consequences of mass affirmation, and how do we evolve as a society from here?

Perhaps we will transcend, as humans often do, into a new, more educated, media-savvy and otherwise street-smart society.

Or, perhaps we’ll devolve into a society of affirmed self-righteousness, until it ultimately descends into societal collapse, or human extinction.

It’s food for thought.

Next time an otherwise intelligent person comes to you with some crazy idea, as seen on the Internet, send them this article, and have them answer the question.

In the meantime, go Jonas Brothers – the greatest musicians ever!!

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A FaceBook Etiquette Video

YourTango.com produced this clever video all about FaceBook manners.

I’m fairly certain I have broken all of these rules.

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Social Media Club, Victoria

On March 31, 2009, Catherine Novak and I helped to organize an inaugural meeting for Social Media Club in Victoria.  We met at the University of Victoria, Faculty of Business.

Thank you to Herman Thoene from EcoLog Homes for shooting and editing the following video:

Interested in coming to the next meeting?

Join the FaceBook group, and RSVP for the next meeting.

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Social Media Binge Article 1: Micro-Blogging Sites

I went on a Social Media binge the other day, as I wanted to see what else was out there other than the usual suspects (FaceBook, Twitter, LinkedIn and MySpace).

(My opinions on these are well documented.)

I thought I would share my opinions on the others, starting with the Micro-Blogging sites.

Before I do this, I must start by extolling the virtues of an awesome website called Ping.fm.  This handy little tool allows you to post status micro-blogs, tweets, pulses, status updates (or whatever else social media sites want to call those little 140 character messages) on all your social media profiles in one shot.

The Caveat: In order for social media sites to be successful, they must attract a critical mass, or at least a particular niche.  All of the sites I mention below are essentially providing the same service as Twitter, but typically with their own unique twist.  Still they cannot possibly be successful unless they are more widely embraced.  So, while it was fun to experiment with them all, the success of any of them is entirely academic.

Identi.ca – This is almost exactly the same as Twitter.  What’s cool about it is that it is based on Open Source software (laconi.ca) and uses OpenID.  A couple of unique features: it turns hashes into tags and stores them in a tag cloud for you, and it provides raw RSS without the password issues of Twitter.  I think this one takes second place to Twitter, but only because it has fully embraced open standards (think Google vs. Microsoft).

YouAre – This site is everything Twitter should be.  You can send text, video or images through the website.  It has proper profiles, including links to other sites.  You can follow and favourite.  You can also import all your past Twitter tweets, if you want to.  I hope it catches on, it is pretty nifty.

Jaiku – This is Google’s answer to Twitter.  It is nicely designed.  It uses traditional contacts instead of followers and following.  It also has a Channels feature, which is a pretty good idea.  I can’t get too excited about it, though.  I figure Google will eventually buy twitter, then probably eventually ditch this – something like Google Videos and YouTube.

Utterli – These guys are really pushing the anywhere aspect of micro-blogging, allowing you to add a pin to your SMS posts.  They have mini-profiles (with custom fields), and groups, too.  They also allow text, audio, images and video posts.  They have a badge (widget) that will read your last post (and sound exactly like Stephen Hawking):


koornk – Instead of using a hash tag, you can set a topic separately that can be searched for.  The website also sorts recent, replies, mentions, everyone (what Twitter shows), and topics.  It incorporates all the cool features of TweetDeck directly on the website.

12seconds.tv – Record 12 seconds of audio directly on their website, and send that out as your video micro-blog – is that a micro-vlog?  Is this the killer application of the future?  Who knows.

Plurk – Almost exactly the same as Twitter, except with a funky timeline and, HOORAY, emoticons!  Gasp.

If you are thinking of starting your own micro-blogging site, I recommend you come up with a crazy name that means nothing, as most of these have.

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